--- title: "OpenAI Launches Businesses in ChatGPT: Claimable Profiles, Insights and Business Agents" description: "Businesses can now claim their ChatGPT profile, fix its details and see 28 days of mentions and website clicks. What it measures, and what it does not change." tldr: "Businesses in ChatGPT, a beta OpenAI launched on 10 November 2026, lets a business claim the profile ChatGPT shows for it, correct its details and connect a product feed through Business Hub. After an ID check, Business Hub reports 28 days of mentions, website clicks and discovery topics, the first figures OpenAI has given sites about how they appear in ChatGPT answers. For an online business, a mention counts only when ChatGPT references its website, not when it names the brand. OpenAI says claiming does not change a profile's visibility and ads do not influence answers. Business Agents, a separate chat a business configures, are open to US ecommerce and online service businesses only." publishDate: 2026-11-10 author: "Liam Hayward" --- OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Through Business Hub, opened from the ChatGPT sidebar, a business can claim the profile ChatGPT shows for it, update its details, connect a product feed and see how often ChatGPT references it. Eligible US ecommerce and online service businesses can also publish a Business Agent, a separate chat that answers questions about their products and policies. OpenAI puts ChatGPT's audience at 1.2 billion people a week. ## How do you claim a business in ChatGPT? Search for the business by name in Business Hub, select the matching listing and verify with one of the methods offered: a code sent to the business phone or business email, a DNS TXT record on the website's domain, or a Shopify store connection. OpenAI then reviews the claim. Approval gives access, but publishing changes, connecting a feed or viewing insights also needs an identity check through Persona, a verification service, which can ask for a government-issued ID, business registration details and proof of authority to represent the business. The blue check on a profile appears only once that check is approved. Once verified, a business can edit its website, description, category, logo, delivery and return policies, and add a cover photo. OpenAI reviews each change before it appears, and its help article says ChatGPT "may also use other sources" when answering about the business. Four details from the [help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) shape who should do this and how: - **Profiles already exist.** The [Businesses in ChatGPT policy](https://openai.com/policies/businesses-in-chatgpt/) says profiles "may also include information from other sources", so a business can have one it never created. OpenAI Support will not delete, unpublish or hide a published profile; only unpublished drafts can be deleted. - **Local businesses are US-only for now.** Local stores and restaurants can claim only an existing US listing. An eligible online business that cannot find itself may see an option to add a listing. - **Brands and locations are claimed separately.** Claiming the main brand does not claim its locations, and there is no central management across a parent company's brands yet. - **Agencies are invited, not claimants.** The admin who claimed the business can add teammates and grant an agency access, each using their own ChatGPT account. The business should make the claim itself, since it holds the documents Persona asks for. ## What do Business Hub insights measure? Insights cover the past 28 days in aggregate. OpenAI defines three measures: - **Mentions.** For an online business, a mention counts when ChatGPT references the business's website; "the brand name alone doesn't count". For a local business, it counts when ChatGPT shows a result for that location, whether or not anyone opens it. - **Website clicks.** How often people click through to the website. - **Discovery topics.** Common themes in ChatGPT answers that mentioned or cited the business. OpenAI says they are grouped themes, not individual prompts, and do not measure customer intent. No business sees individual prompts or conversations, and a metric stays blank until activity passes a reporting threshold. OpenAI's help article is explicit that a blank metric "doesn't necessarily mean zero activity". These are the first figures OpenAI has given sites about their appearances in ChatGPT answers. Until now, ChatGPT visibility came from third-party prompt panels or from referral visits in analytics. Google's [Search Console generative AI reports](/seo-news-updates/google-search-console-ai-performance-reports/) and Bing Webmaster Tools' [AI visibility insights](/seo-news-updates/bing-webmaster-tools-ai-visibility-insights/) each report only on their own company's AI features. ## What can a Business Agent do? A Business Agent answers questions using the product details and policies a business supplies, under instructions it writes and previews before publishing. When a business appears in an answer, a user can open its ChatGPT profile and choose to chat with the agent, in a labelled conversation kept separate from ChatGPT's own answer. The agent cannot complete purchases, take bookings or check orders: it explains and links to the website, where the customer acts. A business can also sponsor its agent as the destination for ChatGPT Ads, labelled as sponsored. The [Business Agents policy](https://openai.com/policies/business-agents-policy/) rules out instructing an agent to invent prices, availability, reviews or guarantees, to hide material fees, or to pressure a user who has declined. Agents are limited to US ecommerce and online service businesses in categories OpenAI approves, and OpenAI says it will widen markets and categories over time. ## What Businesses in ChatGPT means for SEO **Claim and check the profile.** It costs a verification and an ID check, and a profile ChatGPT has assembled from other sources may already be showing out-of-date hours, policies or a wrong category. Correcting it is the same job as keeping a Google Business Profile accurate. **Do not expect it to lift visibility.** OpenAI states that claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations", and that advertising "doesn't influence ChatGPT's independent answers". For an online business, a mention is a reference to its website, so the pages on that website remain what ChatGPT cites. **Report the insights on their own definitions.** An online business's mention count will run below a third-party tracker's brand-mention figure, because naming the brand does not count. Website clicks will not match the ChatGPT referrals in GA4 either, because some ChatGPT visits arrive with no referrer and are counted as Direct, as [the October UTM bug](/seo-news-updates/chatgpt-utm-tag-bug/) showed. Put Business Hub's 28-day figures beside your analytics rather than adding them to it. **Weigh an agent against the clicks you already get.** An agent takes setup and upkeep and is US-only. Check Business Hub's website clicks first: if ChatGPT sends you few visitors, an agent has few buyers to answer. ## Sources - [Introducing Businesses in ChatGPT, OpenAI](https://openai.com/index/introducing-businesses-chatgpt/) - [Businesses in ChatGPT, OpenAI](https://openai.com/business/businesses-in-chatgpt/) - [Setting up your business on ChatGPT, OpenAI Help Center](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) - [Businesses in ChatGPT policy, OpenAI](https://openai.com/policies/businesses-in-chatgpt/) - [Business Agents policy, OpenAI](https://openai.com/policies/business-agents-policy/)