changelog

Site goes live with eight content pillars: Technical SEO, On-page SEO, Off-page SEO, AI Search, Keyword Research, Content Strategy, Local SEO, and International SEO. Full-text search, Guides section, About, Methodology, and Glossary pages all included at launch.

News section launched for timely coverage of algorithm updates, Google announcements, and industry developments. RSS feed added.

New pillar covering where and how content appears across Google's search features: image search, video search, featured snippets, AI Overviews, and more.

New pillar covering SEO for social platforms, starting with Instagram Search.

Systematic audit across all pillars: fact-checking claims against primary sources, updating for accuracy, labelling deprecated features and fast-moving topics, and adding images to news coverage.

New pillar covering GA4, Search Console, Looker Studio, attribution, and the data work that connects SEO activity to commercial outcomes.

Cluster pages and guides gained a hand-picked "see also" selection, pointing to the one or two pages genuinely worth reading next rather than an undifferentiated list of everything in the pillar.

Every pillar index and the site navigation reorganised into themed sub-sections, so larger pillars are easier to scan and browse on both desktop and mobile.

The handbook became selectable in Google's Preferred Sources, letting readers prioritise it in their Top Stories and Search results. An "add as a preferred source" button now sits on the news pages and the about page.

A pass across all existing content to add footnote citations where claims are backed by research, data, or official documentation.

The pillar now covers nine platforms and topics, with LinkedIn, X, Pinterest and Quora added this month alongside the existing Reddit, TikTok and YouTube coverage.

Substantial additions across SEO Analytics (reporting and dashboards, SEO A/B testing, share of voice, Microsoft Clarity), Technical SEO (crawl errors, deindexing, index bloat, orphan pages, IndexNow), Off-page SEO (guest posting, broken link reclamation), and SEO Basics (negative SEO, parasite SEO, SEO myths, search personalisation).

Every pillar rebuilt from the ground up: each topic researched cold, then the live page compared against the version a current practitioner would write today. Caught advice that had dated, gaps the original draft missed, and claims stated more confidently than the evidence supported.

The thirteenth pillar: product and category pages, faceted navigation, site architecture, store speed, product structured data, AI shopping agents and agentic commerce. Seven clusters, each reviewed from scratch against current sources before publication rather than after it.

Every article, guide, pillar page and news story, plus the glossary, now has View as Markdown and Copy as Markdown beside its date, for pasting a page cleanly into an AI assistant, a doc or a brief. Agents can fetch the same file by swapping a page's trailing slash for .md, and llms.txt explains both routes.