privacy policy

who we are

This site is seohandbook.co.uk, an independent SEO knowledge hub operated by Liam Hayward, based in the United Kingdom. It is a personal publishing project with no commercial relationships, advertising, or affiliate arrangements.

Questions about this policy can be sent to liam@liamhayward.co.uk.

what data we collect

This site does not use contact forms, account registration, or any mechanism that collects personal data directly. No names, email addresses, or other identifying information are submitted to or stored by this site.

When you visit, analytics tools may collect technical data about your session, including:

• Pages visited and time spent on each
• Referral source (where you came from)
• Browser type, device type, and operating system
• Approximate geographic location (country or region, derived from IP address)
• Interactions with page elements (scroll depth, clicks)

This data is collected in aggregate and is not used to identify individual visitors. Analytics tools are only loaded after you have given consent via the cookie banner. The exception is Ahrefs web analytics, which is cookieless and does not require consent.

how we use it

Analytics data is used solely to understand how people use the site: which topics are most useful, where visitors drop off, and how content performs in search. It informs editorial decisions and site improvements. It is not used for advertising, profiling, or sharing with third parties for commercial purposes.

third-party services

The following third-party analytics tools are used on this site:

• Google Analytics 4 (Google LLC) — page view and session tracking. Data is processed by Google and subject to Google's privacy policy. Loaded only with your consent.
• Microsoft Clarity (Microsoft Corporation) — session recordings and heatmaps to understand how visitors interact with pages. Data is processed by Microsoft and subject to Microsoft's privacy statement. Loaded only with your consent.
• Ahrefs web analytics (Ahrefs Pte. Ltd.) — cookieless, privacy-friendly traffic analytics. No cookies are set and no personal data is collected. No consent is required.

This site is hosted on Cloudflare Pages. Cloudflare may process request metadata (such as IP addresses) for security and performance purposes, as described in Cloudflare's privacy policy.

data retention

Analytics data is retained for as long as necessary to understand usage trends, in accordance with each provider's default retention settings. No personal data is held directly by this site.

your rights

Under UK GDPR, you have the right to request access to any personal data held about you, request its correction or deletion, withdraw consent at any time, and lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

You can withdraw analytics consent at any time by clearing your browser's local storage for this site, or by rejecting cookies via the cookie banner. Ahrefs analytics cannot be opted out of as it collects no personal data.

cookies

Full details of the cookies used on this site are in the cookie policy.

changes to this policy

This policy may be updated from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after any changes constitutes acceptance of the updated policy.