SEO News
& Updates
Algorithm updates, Google announcements, and industry shifts: what happened and what it means.
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Google March 2026 Core Update
Google's first broad core update of 2026 ran from 27 March to 8 April, producing the most volatile ranking shifts in recent memory — with around 80% of top-three results changing position.
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AI Overviews Are Cutting Organic CTR: What the Data Shows
Studies tracking the click-through rate impact of Google AI Overviews show organic CTR falling 61% on affected queries — but being cited in an AI Overview drives significantly more clicks than organic ranking alone.
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Google AI Mode Expands Beyond Search Labs
Google's AI Mode, introduced in Search Labs in 2025, began rolling out to all US users in early 2026 — a more fundamental shift in search than AI Overviews, with no traditional organic results.
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Google December 2025 Core Update
Google's final broad core update of 2025 began on 11 December, hitting major news publishers hard while favouring focused, single-intent pages and established eCommerce brands.
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Search Console Adds AI-Powered Report Configuration
Google added an AI-powered configuration feature to the Search Console Performance report in December 2025, letting users set up filters and comparisons using plain-language prompts.
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Google August 2025 Spam Update
Google's August 2025 spam update targeted two specific behaviours: low-quality AI-generated content published at scale, and manipulative inorganic link-building techniques.
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Publishers Report Double-Digit Traffic Losses as AI Overviews Expand
Data from across the publishing industry shows significant organic traffic declines for informational content following the global expansion of Google's AI Overviews through 2025.
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Google June 2025 Core Update
Google's June 2025 core update was one of the larger algorithm shifts in recent years, causing high volatility across YMYL, travel, and e-commerce — and delivering partial recoveries for some sites hit by the 2023 helpful content update.
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AI Search Engines Take Measurable Share of Informational Queries
By mid-2025, Perplexity, ChatGPT Search, and other AI-native search tools had established measurable query share for informational searches, particularly among younger and technical audiences.
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Ahrefs Adds Global Keyword Metrics to Free Webmaster Tools
Ahrefs added global keyword metrics to its free Webmaster Tools in May 2025, letting site owners see worldwide search volumes and country-level ranking data without a paid subscription.
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Google March 2025 Core Update
What happened during Google's March 2025 core update, which sites were affected, and what the pattern of volatility suggests.
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Google Rolls Out AI Overviews in the UK
Google confirmed the UK rollout of AI Overviews on 15 August 2024, expanding the generative answer feature to the UK, India, Japan, Indonesia, Mexico, and Brazil.
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