cookie policy
Last updated 28 April 2026
what cookies are
Cookies are small text files stored in your browser when you visit a website. They allow the site, or third-party services the site uses, to recognise your browser across page views and visits. Some cookies are essential for core functionality; others support analytics and are only loaded with your consent.
how this site uses cookies
This site uses no advertising cookies and no cookies for personalisation or marketing. Cookies on this site fall into two categories: analytics cookies (loaded only after you accept via the consent banner) and no cookies at all for the Ahrefs web analytics tool, which is cookieless by design.
No functional or session cookies are set by this site itself. The consent preference you set via the banner is stored in your browser's local storage, not as a cookie.
analytics cookies
The following cookies are set only if you accept analytics via the cookie banner.
Google Analytics 4
GA4 is used to measure page views, session behaviour, and traffic sources. All data is aggregated and no personal identity is inferred.
Microsoft Clarity
Clarity records anonymised session data including scroll depth, clicks, and heatmaps. Recordings are used to identify usability issues. No keystrokes or sensitive inputs are recorded.
cookieless analytics
Ahrefs web analytics is loaded on all pages without consent because it does not set any cookies and does not collect personal data. It uses aggregate, privacy-preserving methods to count traffic. No opt-out is required or available.
managing your consent
You can accept or reject analytics cookies at any time using the banner that appears
on your first visit. Your choice is saved to your browser's local storage under the
key cookie-consent.
To withdraw consent after accepting, clear the site data for seohandbook.co.uk in your browser settings and reload the page. The banner will reappear.
You can also block or delete cookies at any time through your browser settings. The main browsers provide guidance here:
contact
Questions about cookies or data handling can be sent to liam@liamhayward.co.uk. Further detail on how personal data is handled more broadly is in the privacy policy.