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Google Analytics Adds Drag-and-Drop Dashboards

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A Google Analytics custom dashboard showing eight scorecards for revenue, items viewed, sessions and conversion rate above a best sellers table, with Custom dashboards open in the left navigation.
Eight scorecards and a table on a single page, published into the Reports navigation under Custom dashboards. Via: Google.

Google Analytics has a dashboard builder again: a grid canvas inside GA where you drag dimensions and metrics onto cards. Its predecessor, Universal Analytics, had one; GA4 launched without. Google says it is rolling out to all accounts over the coming weeks.

The Google Analytics dashboard editor with a table chart selected on a grid canvas, and a Chart editor panel on the right holding dimensions, metrics, chart filter and sorting controls.
Charts are dropped onto the grid and configured in the right-hand panel, which is where dimensions and metrics are assigned. Via: Google.

Six card types are supported: scorecards, tables, line, bar, donut and funnel charts. The funnel is the one that changes a habit, because a funnel previously meant opening an Exploration. Saving offers to publish the dashboard straight into the Reports left navigation, without going through Library. Creating one needs Editor or Administrator access; anyone with property access can view what has been published.

The limits decide what you can actually move into it. There is no API support and no segments. Standard properties cap at 15 cards per dashboard and 360 properties at 30, and every published dashboard is shared with the whole property rather than kept to one user.

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