Search Console Adds AI-Powered Report Configuration
Google added an AI-powered configuration feature to the Search Console Performance report on 4 December 2025. The feature allows users to describe the report view they want in plain language, and the system translates that into the appropriate filters and settings automatically.
What it does
The feature sits inside the Search results Performance report and handles the configuration layer: applying filters by query, page, country, device, search appearance, and date range, as well as setting up date comparisons.
Where previously setting up a comparison like “mobile traffic to pages containing ‘/blog’ this quarter versus the same quarter last year” required multiple manual filter steps, the same configuration can now be entered as a natural-language prompt and applied in a single interaction.
Google’s announcement included example prompts such as “show me queries on phone searches that contain the word ‘sports’ in the last 6 months” and complex date-range comparisons spanning custom periods.
What it does not do
The feature is a configuration tool, not an analysis tool. It applies filters to the existing Performance report; it does not summarise findings, surface anomalies, flag drops, or draw conclusions from the data. The underlying data and how to interpret it remains the user’s responsibility.
It is also limited to the Search results Performance report at launch. Discover and News Performance reports are not covered.
Google flagged that the AI can misinterpret prompts, and recommended reviewing the applied filters before drawing conclusions from the configured view.
Rollout
The feature launched to a limited set of properties on 4 December 2025 and completed a global rollout in February 2026. Properties with access see a natural-language input in the Performance report interface; properties not yet in the rollout see no change.
Practical value
The practical benefit is most significant for less experienced Search Console users who find the filter interface non-intuitive, or for recurring report configurations that involve multiple simultaneous filters. For experienced practitioners, the time saving is modest, but the ability to express complex date comparisons quickly has some utility in analytical workflows.